Holiday 2013 - Why You Need to Over-Prepare
Holiday 2012 broke all sorts of records - first $1 billion online sales day for Black Friday, Cyber Monday was the biggest online shopping day in history, mobile shopping really took off and set all kinds of records, and there was a record number of holiday shopping days - 32 - as Thanksgiving fell on its earliest potential date.
Holiday 2013, however, will have a disadvantage as there is a record low number of holiday shopping days - only 26 - as Thanksgiving falls on the latest potential date.
What does that mean for online retailers? It means you have to fine-tune your messaging and strategies to account for the six fewer shopping days. It isn’t just holiday business as usual. While you review and audit last year’s campaigns, think about how you’re going to adjust for the shorter time frame this year.