Check out this awesome infographic that outlines the shopping cart recovery practices from the top Internet Retailers.
Get ready to rock! Listrak will help online retailers have record-breaking sales. And to prove it, we released our first vinyl LP record Monster Sales Jams.
Yes, it’s a real record that actually plays:
The record was a fun way to share how our solutions can help you increase sales and online revenue. A few highlights:
· Shopping cart recovery solution - can integrate with your current email marketing initiatives and is designed to immediately recover 20% or more of your abandoned online sales
· Industry’s first LifeCycle Marketing Grid – a marketing automation tool that re-engages customers post-purchase
· Advanced Retail Segmentation –lets you target customers based on purchase history
· Integrated Ratings and Reviews – helps to influence decisions at the point of purchase
· Responsive design – provides increased readability and usability on mobile devices
· Seamless integration with Demandware, Magento, and other popular eCommerce platforms
· Retail practice teams and email strategists for consulting, tracking, trending and best practices
All of our solutions are designed to help you acquire more new customers and turn one-time buyers into long-term and loyal customers.
Want one? We’re giving them away at IRCE next month. Stop by our booth #621 to see how you can get one.
One of my favorite industry quotes is from Return Path, “Revenue masks a lot of sins.”
It’s true. Email is still the highest performing marketing channel, returning an average of $40.56 for every dollar spent. After a campaign is sent, marketers closely monitor opens, clicks, conversions, revenue, even unsubscribe rates. However, that’s only part of the story.
ESPs also provide a statistic for the percentage of messages delivered. The average bounce rate is 2-5%, which might seem like a small number but it can cause a big problem. Below you can see actual numbers from a recent email send:
Deliverability directly impacts revenue. And our latest whitepaper discusses reputation factors that ISPs use to determine whether to deliver your message to the inbox or junk mail folder. It also provides 10 email design tips and a helpful guide on how you can work more effectively with your ESP.
A common misconception is that ESPs are responsible for emails reaching the inbox. While your ESP’s infrastructure can impact deliverability, the overall responsibility remains with the sender. This whitepaper provides details that will help you understand what tasks are under your control.
Speaking of deliverability misconceptions, check out James Koons’ (our chief privacy officer) blog post 5 Email Deliverability Statements that Make Me Cringe.
Questions on deliverability? Let me know - we’re happy to help!
It’s official! Twitter #music is here and we’re so excited to be a part of this brilliant music experience. Head over to music.twitter.com now to discover the most popular tracks and emerging artists trending across the platform. Get recommendations based on your taste and follow what people…
On average, only 15% of new online customers place a second order. We put together a piece that discusses potential reasons 85% of your customers didn’t come back:
Zombie apocalypse? Attacked by wild badgers? Abducted by aliens? Probably not. The more likely reasons customers don’t return to place a second sale are:
That’s the bad news.
The good news is that we can help you rescue the 85%
Our LifeCycle Grid solution automatically reaches back to customers at the right point in the sales cycle with specific messaging and offers designed to keep your brand top of mind so customers continue to shop on your site.
Want to see how it works? Here’s a short video: http://ow.ly/jXNsO
We’d be happy to walk you through it. Let us know if you’d like to see it or if you have any questions.
"3 social media lessons from ‘Game of Thrones’"
I’m going on vacation in a few weeks and started thinking about what I’m going to pack. I know I need some comfortable shoes as we’ll be doing a lot of walking so I checked out my closet to see what I already have. Lots of platform sandals which won’t work. Lots of sky-high heels, which also won’t work. Several pairs of wedge sandals, which might work, but they aren’t as casual as I need them to be. Several pairs of sneakers ranging from ones I wear to the gym to ones I wear while doing yard work, none of which will really work. And my old Privos. Perfect, but old.
Yea - I need new shoes!
It was Sunday night so I couldn’t head to the mall so I went to Zappos instead. And I added three pairs to my cart (okay, two pairs were wedge sandals, I couldn’t help myself), and when I went to add the Privos to my cart, this popped up:
My size is sold out, but instead of just telling me they were sold out, they let me know what colors were available in my size and they asked if I wanted to provide my email address so they could let me know when they’re back in stock.
"There’s no doubt a massive amount of my personal information is floating around out there in the algorithmosphere. Some of which, I’m sure, I have no idea about. My concern, unlike some others, is not an Orwellian loss of privacy but whether or not the companies I do business with will ever be able to use this data in a way that will be of some value to me."
"Showrooming is causing some stores to take drastic measures"
Today is the first day of spring - so long boots, hello sandals! While I change my shoes I thought it’d also be a good time to send a reminder to change the creative and messaging of your automated email campaigns.
You know, the campaigns that run in the background that might have been set up 6, 12, 18 months ago, or longer. The campaigns that just keep working with little input or upkeep - like shopping cart recovery messages or a welcome series. These campaigns are easy to forget about in a sense. You probably monitor the results closely as they are some of your highest converting campaigns. But, honestly, when is the last time the content has been updated?
I’ve seen companies send the same shopping cart recovery message for two years. And it’s not good. If you don’t care enough about these campaigns to refresh them every once in a while, why should your customers care? It won’t take much time and the attention you give to these campaigns will definitely pay off.