Marketing Director, Listrak

Product Recommendations Done Right - Webinar

We’re hosting a webinar tomorrow, Feb. 26, at 1:00 ET where we’ll be discussing how retailers can use product recommendations in email campaigns to increase AOV and ROI. When done correctly, the recommended products will make each campaign and customer interaction more personal and impactful.

Register today

There are over 600 retailers already signed up to attend, and space is limited so sign up before all of the spots are taken!

Listrak’s Retail Email Marketing Bootcamp

You’re invited to join us for our Retail Email Marketing Bootcamp

Feb. 17, Las Vegas

As a sponsor, we’re hosting this event the day before MarketingSherpa’s Email Summit 2014. Special discounts are offered if you plan to attend both events. This one-day event will provide retailers the information needed to build strategic email campaigns that enhance the customer journey by providing a more personalized shopping and brand experience. You’ll walk away with actionable tactics that you can implement immediately to drive sales and incremental ROI.

Session topics include:

  • Email acquisition tactics that actually work
  • Remarketing trends to recoup revenue
  • Connecting with mobile shoppers
  • Daily delivery done right
  • LifeCycle marketing strategies to increase lifetime value

Learn more here

Putting Christmas back in the holidays

I noticed that some retailers are using the word “Christmas” in subject lines and emails, instead of using a more generic term like “holiday” or a clever reference like “deck the halls.”

You certainly don’t want to exclude any of your customers, but that doesn’t mean that you have to leave out all references to Christmas in your holiday email campaigns. It is perfectly acceptable to mention it, like in the examples above. 

It’s the unofficial start of the holiday season

It’s November 1. And that means that it’s time to ramp up your holiday messaging!

Here are some of the emails I received this morning:

Saks Fifth Avenue sent a message with the subject line “It’s Your Moment: Holiday for Her”, which was a subtle way to get into the holiday swing of things.image

However, other retailers went full force on the holiday messaging:

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Remember, there are fewer shopping days between Thanksgiving and Christmas this year, so it’s not too early to start your holiday promotions!

Happy Halloween Emails

My inbox looked like this this morning:

Lots of retailers celebrated Halloween with a fun email subject line. However, few of the emails carried the theme through to the message:

Puma did a FANTASTIC job with its animated message, which you can view online here.

Halloween is a fun holiday, so have fun with your emails today!

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