Browse Abandonment Campaigns Don’t Have to be Creepy
Now that summer is ending and it’s time to get ready for fall and winter, I did some online shopping yesterday looking for covers for my new patio furniture. I also spent time browsing the patio furniture and cushions and pillows that were on sale. But I didn’t buy anything.
Later, I received this email:
The three categories of merchandise that I browsed - furniture, cushions and covers - are the first three merchandise blocks in this email. Coincidence? I don’t think so because the subject line of the email was “We have what you’re looking for”.
Improvements knew I browsed those categories but didn’t buy anything, so it reached back with an engaging email offering up the items I was shopping for in a helpful - not a creepy - fashion.
We recently released a whitepaper on this topic and offer up ideas on how you can bring shoppers back through engaging browse remarketing campaigns. You can download it here.